The above assignment is not complete, if you are looking for complete assignment, similar assignment or a new one you can contact us by filling up the quote form Report has been recorded that over 620 KFC restaurants in Malaysia, Brunei, Singapore, Cambodia and India. Besides that, Bernstein (2004) also has implemented the 10 steps of crisis communications in solving the communication crisis. However, since fuel crisis came up in year 2007, the global economic downturn created cautionary, volatile and fragile market by year end. Managing communication System at KFC. The customer was then put on the floor after a heated argument between the staffs and the customer.This problem then solve by KFC Malaysia Holding with a proper alternatives. Marketing assignment about KFC and their business 1. Ayamas Retail is Malaysia`s first branded poultry retail chain established by KFC Holdings. It has captured 44% of market shares in Malaysia. Today, KFC Malaysia continues to serve finger lickin` good, succulent pieces of chicken. The table 1.3 and 1.4 on previous page shows the sales growth rates of KFC Holdings (M) from year 2005 until 2009. This company served a yummy snack of fast food to people in the world. However, since the economic grew more standardize, the price of KFC`S meals were increased accordingÂ toÂ currency appreciationÂ andÂ the economy.Â The people ofÂ MalaysiaÂ are also ableÂ toÂ buyÂ theÂ KFC`s meals at reasonable price. KFC corporation is one of establish company in Malaysia. During 1960 the Colonel’s hard work on the road begins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada.1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England. Brief of KFC-Kentucky Fried Chicken Kentucky Fried Chicken a.k.a. The sales growth rate was increased from 2005 to 2009 for example the Dividend Yield on year 2005 is 2.5 percent then each year been increased which year 2009, the yield is increased to 7.8 percent. KFC Delivery Terms & Condition apply for all voucher redemptions and transactions via KFC Delivery online. Free resources to assist you with your university studies! Company Registration No: 4964706. It has been ranked third largest chain with more than 13000 outlets in more than 109 countries and serves approximately 12 million consumers every day. Marketing Mix of KFC analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the KFC marketing strategy. Robert, Timothy & Matthew(2011) mentioned in their study that crises can be divided into two categories which are intentional crises andunintentional crises. Other than that, when the food tampering happened in June 2011, KFC Malaysia used social media such as Facebook and YouTube as the channel to solve the communication crisis. “Intentional crises are those international acts which is designed to harm an organization such as terrorism, sabotage, workplace violence and poor risk management whereas unintentional crises are the crises caused by natural and some uncontrollable factors such as natural disasters or product failure” (Robert, Timothy & Matthew, 2011). The principal KFC cessationaurant was opened in 1973 on Jalan Tunku Abdul Rahman. The Dinner Plate is basically 3-pieces chicken with bun, coleslaw, mashed potato and drink, whereas the Snack Plate is the same sides with 2-pieces chicken. [ONLINE] Available at: http://www.oxforddictionaries.com/definition/english/channel. View Homework Help - 3.assignment.docx from ACCOUNT 11 at Sunway University College. [ONLINE] Available at: http://cassieethicalcomm.weebly.com/case-study-review.html. While its main focus isÂ fried chicken, KFC also offers a line of grilled and roasted chicken products,Â side dishesÂ andÂ desserts. Kentucky Fried Chicken. TASK 1 KFC Malaysia: Macro environment elements and their impacts Introduction Kentucky Fried Chicken or better known as KFC is a popular fast food restaurant that has placed a strong hold in the hearts of many Malaysians since the opening of its first restaurant in year 1973 in Malaysia. To make sure that the crisis flourish and grow, organization should avoid these 11 mistakes: play ostrich, only start work on a potential crisis situation after its public, let the reputation to speak, treat the media as enemy, get stuck in reaction mode versus getting proactive, use language that the audience does not understand, assume that the truth will triumph over all, address only issues and ignore the feelings, make only written statements, use "best guess" methods of assessing damage and repeat the same things again with expecting different outcome. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. [Accessed 16 April 2014]. MBA-IV (Eve) Batch 2009-10 11. channel: definition of channel in Oxford dictionary (British & World English). During the year of 2008, KFC Malaysia aggressively drove restaurant image enhancements. The benefit of long term is to exercise result in management stability and positive income contribution of the group. Brand”. 2014.Social Media, Crisis Communication, and Emergency Management: Leveraging Web ... - Connie M. White - Google Books. Apart from this, Malaysia people are more emphasize on family, so KFC launch barrel of chicken which inside one barrel has 21 pieces chicken. 1.Introduction Company Background: KFC KFC is an American fast food restaurant that based in Louisville, Kentucky. Table 1.5: Snapshots of KFC`s meal prices during selective periods. As this method fall under quantitative method, SPSS (Statistical Package for Social Sciences) software will be used to analyze the data. It is also was expected that the number of outlets will increase by the year of 2012. Chairman of KFC Holdings said that sales at restaurants since its open more than a year jumped 16 percent in 2008,double the rate of 2007 and then three times faster than the global average for KFC outlets. (Cited Name of the author 2010). It is based in Louisville. The growth accelerated earnings by this company in 2QFY09 (+4.2%yoy to RM31.7m) as compared with +1.4%yoy in 1QFY09. Since that, the company became strengthen and establishes franchises around Malaysia as the financial performance show a good condition. 1. 1 … KFCH has emerged as strong big company in Malaysia`s businesses and retail world with high reputation for excellent product, efficient friendly service and financial strength. Today, KFC Malaysia continues to achievement-for finger lickin' amiable, succulent pieces of chicken. KFC Corporation founded Kentucky Fried Chicken in 1952 which has grown to become the leading fast food chain restaurants in Louisville in US. Great tasting chicken has become synonymous with KFC, and has been enjoyed by Malaysians ever since. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. As for the incident case happened in KFC Malaysia I-City outlet, the incident are category under the unintentional case of crisis. Not only serve fast-food as main business, KFCH also widely involved in poultry production and processing, as well as a host of ancillary businesses such as vegetable farming, baking and sauce production. At end of March 2007, the research house imputing that 2 percent of selling price was implemented by Malaysian KFC outlets, and 3 to 4 percent selling price increase implemented at Singapore KFC outlets in November 2006. Through its subsidiaries, the company operates in three segments known as restaurants, integrated poultry and ancillary. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Overall, it was expected that KFC is deliver. It serves mainly chicken related items, but offers side dishes to its consumers as well. 2014.Case Study Review - Chee Sue Mei (0304377). 183 Days. Until now, KFC Malaysia reached about 500 franchised around Malaysia and still counting. Case Study Review - Chee Sue Mei (0304377). This crisis bring on the the impact of higher food and oil prices left a reduction in consumption and business profits. Figure 1.2: Marketing division of Ayamas Poultry Integrations. We had finally managed to finish up this group project with great enthusiasm and determination. Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. For example, they refer to this word if they forgot about their appointments with their clients, having a bad hair days or even quarrel with the family members. [Accessed 16 April 2014]. If you need assistance with writing your essay, our professional essay writing service is here to help! Evaluating the actual Condition of the workplace. MGT162 Assignment (POS Malaysia) 1. 1st Jan 1970 You can view samples of our professional work here. mid-single digit revenue growth, which driven by high single digit growth in Malaysia KFC restaurant operations. The increasing of stellar performance also resulted on earnings per share whereby in 31st December 2007, it was recorded that the increased by 13.7 percent from 52.59 sen to 59.78 sen in 31st December 2008. This is became the significant milestone for the group to enhance the management capability on the sales growth of the business. www.ask.com/question/what-are-communication-channels. For year 2009, KFC Malaysia became strong market activities and launch a disciplined operations therefore the sales transaction and profitability was increased again in 2009 with 7.2 percentages compared the year before. At KFC Malaysia, from store-level all the way to the management team, we believe in the power of many and the quest for giving which resulted in the Add Hope Malaysia Program. Submitted by Muhammad Amjad Syeda Saba Abbas Waqas Ahmed Shaikh. 2014.I-City KFC fight Updated : Workers have been suspended - Venusbuzz.com. 2014.channel: definition of channel in Oxford dictionary (British & World English). Chicken, fresh bun, cakes, snacks, sauces, chicken rice meals and Freezer to Fryer products are the examples of products offered by the company. I-City KFC fight Updated : Workers have been suspended - Venusbuzz.com. Case Study of KFC Malaysia Holding. The science of meeting the requirements of the customers by facilitating them with valuable products is called marketing. Since the crisis came up, the sales rates of KFC Holdings (M) was record downturn due to the impact of higher food and oil prices. Figure 1.4: KFC Holdings (M) sales growth from 2005 until 2009. (Jonathan Bernstein, 2006) These all are the big NO in a crisis. The organisation that I have choose in this assignment is KFC Corporation, which is based in Louisville, Kentucky, United States. We're here to answer any questions you have about our services. Therefore, on 2nd January 2009, KFCH became a subsidiary of QSR Brands Bhd (QSR) and record that there is another 865,300 ordinary KFCH shares, increasing the QSR`s total holding in KFCH to 50.25 percent. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own. Basically, the main aim of this research is to examine the channel used by KFC Malaysia Holding to solve the communication issue specifically the incident of staff and customer caught into a fighting. Some consequences of crisis which limit the viability of organizations. Fong, C. W (2011). [Accessed 16 April 2014]. [Accessed 16 April 2014]. 7. Approximately 52 Kedai Ayamas owning by the Group of KFC Holding, making this company as nation`s first branded chicken and chicken-based retail chain. This essay has been submitted by a student "A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis" Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. A delicious fried chicken is becoming everyone’s favorites from it first introduce until now. Reference this. But, usually the company will consider all the situations as crisis. Question No: 1 Answer All Questions (10*2 = 20 Marks) Study the case given below and answer the questions given at the end. Chart 1.1: KFC – Turnover breakdown (9M06) on 2006, Chart 1.2: KFC – Pretax profit breakdown (9M06) on 2006, Below show the pie charts of turnover breakdown and pretax profit breakdown for KFC Holdings (M) on year 2006. View Show abstract At the same time, the organization performs marketing because they want to achieve their objectives in future. Case Study Of Kfc Malaysia Holding Essay Sample, http://books.google.com.my/books?hl=en&lr=&id=bC3J1C0BXQwC&oi=fnd&pg=PR1&dq=definition+of+communication+crisis&ots=kxWywUAyyu&sig=8c1FjXqs7nFQNPv5ooVQ_gNaPf0&redir_esc=y#v=onepage&q=definition%20of%20communication%20crisis&f=false, http://www.mrm-london.com/2011/07/social-media-case-study-how-kfc-nailed-a-crisis-with-good-communications/, http://cassieethicalcomm.weebly.com/case-study-review.html, http://www.oecd.org/governance/risk/The%20role%20of%20Social%20media%20in%20crisis%20preparedness,%20response%20and%20recovery.pdf, http://www.venusbuzz.com/archives/7893/i-city-kfc-fight-updated-workers-have-been-suspended/, http://news.asiaone.com/News/AsiaOne+News/Malaysia/Story/A1Story20120211-327234.html, http://voices.yahoo.com/crisis-communication-kfc-malaysia-food-tampering-scandal-8875653.html?cat=3, http://www.oxforddictionaries.com/definition/english/channel, http://books.google.com.my/books?hl=en&lr=&id=bz08DhXc4u0C&oi=fnd&pg=PP1&dq=social+media+to+solve+crisis&ots=qR13hWrCL7&sig=KfyeCQ6wedZgeKNDbE_uSfGQ5CY#v=onepage&q&f=false. KFC Malaysia is the famous fast food restaurant in Malaysia; products it sells include chicken, burger, nugget, sandwich, wedges, drinks, fries, coleslaw and many more. KFC Malaysia in its website states that the all-time favourites are these three; Dinner Plate, Snack Plate, and Family Feast. VAT Registration No: 842417633. All of these are awful experiences do not portray or describe the crisis. Figure above shows the sales growth of KFC Holdings (M) from year 2005 to 2009. Since 1997, the company has been emphasizing the concept of Yum brand so that it can make its mark in the fast food industry. (Connie M. White, 2011) Therefore, when KFC Malaysia is facing the communication crisis back in year 2011 regarding about the fight case happened in one of the outlet, KFC Malaysia used Facebook as one of the channel to solve the crisis. Marketing can be done only by an organization or company. Looking for a flexible role? KFC also known as Kentucky Fried Chicken is a brand and operating segment called a concept of Yum! For example low sales or short of manpower are assume as the crisis to the company. KFC must respond to this increased level of awareness by creating a new, healthy image and a new range of food. This instrument helps in decision making also. Traditional marketing is described rega… Social media can be used as primary means of communication or as an alternative or even additional method for communication. 4. Today there are further than 390 KFC Restaurants nationwide and quiet counting.Great tasting chicken has befit identical behind a while KFC; and has been enjoyed by Malaysians eternally gone. KFC Holding in Malaysia operates about 500 KFC restaurant nationwide also operates the RasaMas chain of restaurant about 35 outlets. We discuss direct, accidental and mosaic forms of plagiarism Read more, How to write a good lab report - 5 simple steps, 10 steps to write a good application essay. Years ago, the prices of meals at KFC were costly in range of RM3.00 to RM5.00. These days, getting a decent meal at KFC which include snack plate and a drink, inclusive of service charges were costly less than RM9.00 to RM10.00, which is not much more expensive than dining at hawker shops. The products are at tip-top of quality halal branded chicken that been processes and packaging by the company`s own processing plants. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The paper "Foreign Direct Investment and Technological Change - KFC in Malaysia" is a perfect example of a business assignment. The sales were decreased because of the economic growth for the year came with a mÃ©lange of highs and lows whereby the country at that time was unstable due to fuel crisis. Fighting case: KFC keeping customers updated. Do you have a 2:1 degree or higher? This research is tries to answer the question of the effectiveness of the channel used by the company to solve the problem or issue. 1 ACKNOWLEDGEMENT First of all, we would like to thank ALLAH S.W.T and HIS messenger, Prophet Muhammad S.A.W. 2014.MRM London: SOCIAL MEDIA CASE STUDY: How KFC nail a crisis with online comms. The company keep the customers regular updates about the investigation by posting the status on its Facebook page. It was shown that KFC Berhad remains by far one of the cheapest mid-large cap consumer companies in Malaysia. It provides a free and easy way to disseminate large amounts of information to large group of people quickly yet efficiently. Table of Contents Section One Introduction Industry overview Section Two Macro environment – PESTLE Analysis Section Three Micro Environment – Stakeholder Analysis Competition Customers Local publics – groups who may have an interest in the company Suppliers Section four Recommendations It serves mainly chicken related items but offers side dishes to its consumers as well. Succeeding a while the chicken's intrinsic juices fastened-in, leaving a important … All work is written to order. Disclaimer: This work has been submitted by a university student. Recent product was emerged by KFC Holdings such as Egg Tart offer to customers as a variety alternative to attract peoples. Table 1.2: Ayamas`s award and achievement from 2008 to 2009. Figure 1.3: Graph shows the performance of KFC Holdings (Malaysia) Bhd on 11 February 2011. KFC’s other offers include chicken wraps, sandwiches, salads, roasted and grilled chicken cuisines and desserts.So more people in this word like to prefer KFC because of their health food better than Mcd,It not means that KFC is a health food but in others statement that McD have lack of health food compare to the KFC. 6. . Today there are more than 500 KFC Restaurants nationwide and still counting. Get Best Pricing Quotes Free Samples Email : email@example.com Order Now A number of changes occurred at the corporate level of KFC one of them was changing the name from Kentucky Fried Chicken to KFC. The company try to restore back their brand images by telling its side of the story and they have created Question & Answer section in their social media page. Administrative Science Quarterly, 8, 61-82. 1.2 Board of Director (Executive Director), Managing Director / Chief Executive Officer, Datin Paduka Siti Sa’diah binti Sheikh Bakir. Organizer reserves the right to amend any of the above Terms and Conditions, and the right to amend, alter, terminate or suspend the KFC Delivery Voucher without prior notice. Kfc Executive Summary & Introduction Assignment. Kentucky Fried Chicken recipe includes blends of 11 herbs and spices and become franchising to the rest of America. 2. On Kentucky Fried Chicken (KFC) No bodys cooking like KFC today and we are the chicken experts. Sometimes the economic condition is at a stable place whereby the economic growth was steady. Â During the KFCH`s period of services, below show the awards and achievement of the KFCH from year 2008 until year 2010: Putra Brand Awards Association of Accredited, Industrial Excellence Award for Service Sector, Brand Excellence in Product Branding for Fast Food Chicken Category. Fong (2011) said that KFC Malaysia was success in avoiding crisis to its timely, open, truthful, Internet present and broadly communicated crisis communication plan as the approached enabled the company to seize the information initiative and effectively frame the crisis as the action of a single rogue employee. KFC group were committed to enhance performance during that year by introduced new meals to the restaurants and new product to the Ayamas Retails. Undeniably, KFCH is the only KFC restaurant operator in world whose serve Western Quick Service Restaurant market greater than that of McDonald`s. Yum! Available at:http://voices.yahoo.com/crisis-communication-kfc-malaysia-food-tampering-scandal-8875653.html?cat=3. The higher growth was due to higher contribution and better margin from KFC restaurant division. The KFC Holding’s processing plants process poultry for restaurants around the nationwide while focusing to achieve cost-efficiency while maintaining halal and high quality standards. 2014.How KFC Malaysia Handled a Social Media Disaster. Since now and then, KFC becomes the biggest Malaysian fast-food operator with about 500 franchises of KFC restaurants and 26 of Ayamas outlets all around the country. The economic growth of our country came with a mÃ©lange of highs and lows. Channel is also defined as a method or system for communication or distribution in Oxford Dictionaries. It is clear that they want some profit from it. Other than that, KFC Holdings is also engaged in operating hatchery, breeder farms, poultry retail and convenience food store chains. According to www.ask.com/question/what-are-communication-channels, a communication channel is refer to the medium which is used in transmission of a message from one party to another party such as print media or broadcast media. Brands. A good relationship with the customers is essential for the organization. [Accessed 16 April 2014], Explore more essay samples related to this topic, 10 steps to write a good application essay The core purpose of an application essay is to make an impression upon the given college. *You can also browse our support articles here >. Then the sales were decreased once again on year 2007 and record the growth about 4.0 percent. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. 2014.Effective Crisis Communication: Moving From Crisis to Opportunity - Google Books. (KFC Holdings) improve in advancement of fast-food with its original recipe of kentucky fried chicken, KFC Holdings also engaged in the business of poultry, processing, restaurants and property holding. Over the year, KFC Holdings (Malaysia) Bhd. What does style mean for an essay or article? In 1988, the first convenience store was opened at Seapark and afterwards there are about 52 stores under the name Kedai Ayamas. The first Rasa Ayamas Restaurant opened in 1996 and the aims is to brings all its ready-to-eat cooked food under the Rasa Ayamas name also to promote the Ayamas processed products to all Malaysians citizen. It is show that the sales were decreased from 6.5 percent on 2005 to 4.4 percent on 2006. KFC Holdings (Malaysia) Bhd., (KFC Holdings) is a branded chicken retail chain operator. Nowadays, as the internet has changed the way people work and interact, social media has broadly used by company as the channel to solve the crisis. Registered Data Controller No: Z1821391. One of the alternatives used by the company is to use the right channel in solving the issue. Now the business of KFCH were at its stable condition and expand more further resulting on the increasing of sales growth each year. [Accessed 16 April 2014]. In 1957, Kentucky Fried Chicken first sold in buckets. It is because of HIS blessing, it is possible for us to finish this assignment. Marketing KFCH handles over 620 KFC outlets comprising of Malaysia, Singapore, Brunei, Cambodia and India and over 35 RasaMas restaurants in Malaysia and Brunei. Malaysian personality of its own distinctive Malaysian personality of its own distinctive Malaysian personality its... As for the whole of 2008, KFC Malaysia out of the customers by them! Of quality halal branded chicken that been processes and packaging by the company resulting a moderate improvement the! Table 1.5: Snapshots of KFC brief overview of KFC nationwide and still counting on year 2007 and the... Alternative to attract peoples enthusiasm and determination again on year 2007 and record the growth accelerated earnings by this in... Future profit is to learn from others ' mistakes all issue of employee facing while at. 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Your UKEssays purchase is secure and we are the chicken experts - voices.yahoo.com growth for the of.